See more videos like this one: http://lon.tv/ww – This week my class will be looking at Podcasting – its history, how it works, and how hard it is to break into the medium. In many ways what Podcasting is today reflects the pre-platform Internet it emerged from. Subscribe for more! http://lon.tv/s
00:00 – Intro
00:26 – What is a Podcast?
02:10 – Podcast History: The RSS Standard
05:47 – Dave Winer and the RSS Enclosure
08:37 – The iPod
09:44 – How I Discovered Podcasting
11:19 – Apple’s iTunes Integration
12:24 – Podcatchers
13:53 – Challenges for Creators
14:16 – Hosting Challenges
17:15 – Discovery Challenges & How YouTube Helps
20:53 – Analytics Challenges
23:05 – Monetization Challenges
26:46 – Podcasting Conclusion
27:46 – Supporter Thank Yous
28:11 – Helping The Channel
28:29 – My Other Channels
29:19 – Conclusion
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